CORPORATE GROWTH
- Discuss your organization, your customers, and their needs.
- Review or develop your current mission statement, vision statement, and SMART objectives.
- Consider your market, organizational, and product development, management, and/or improvement plans.
- Evaluate your core functions of finance, marketing, and operations management.
- Discuss your directional, control, and sustaining functions of strategic/general, competency, and innovation management.
- Review your top products, services, and solutions; and your top three value propositions.
- Consider external opportunities and threats facing your organization, as well as your internal strengths and weaknesses (conducting a conversational SWOT Analysis).
- Consider your options around current versus new products and current versus new markets (using a classic Ansoff Matrix to guide our discussions).
- Discuss key rivals, buyers, suppliers, substitutes, and new entrants (working through Porter's Five Forces).
- Consider strategic implications and imperatives (and any implications for your mission and vision statements).
- Make clear strategic recommendations about best next steps toward your original or revised SMART objectives.